When Parents are “Campsick” for their Campers
In the camp industry there’s one thing we know for sure and that is that sleepaway campers never really get that homesick. There, I said it. (And I wrote about it in the blog post linked in the previous sentence.) Yes, often first time campers will get a little bit homesick. And by a little, […]
How to Help Campers and Parents Find Out About Camp
Sleepaway summer camps, like any other business, have to rely on marketing to reach potential camp families, and they essentially always have. It may feel strange to talk about marketing camp, or camp as a business, but marketing is simply telling our story. Who, what, where, why, and when? For us, marketing has always been […]
Second Term 2022, Looking Back Fondly
In continuing with our recap of our historic 100th summer, here is a rundown of how 2nd Term went! (and if you missed them, check out our previous blogs on Staff Training, Mini Camp, Mother-Daughter Weekend, 1st Term, and our 100th Anniversary Party!) COVID? As I mentioned in the 1st Term blog, we […]